Mission/Value

Our Mission

To supply healthy seafood
to the people of the world

in a responsible way
with respect for nature.

To realize our Mission

6 Values

  • Achieve positive,
    sustainable results

    The business must be continuously profitable. Short-term gains can be generated by accidental success, but ongoing gains can never be generated by accidental success. In order to generate continuous profit, we must keep in mind all that we do to make our business sustainable.

  • Maintain close relationships
    and create value with business partners

    What value can we offer? We must always be close to our customers, listen to them, and refine our value. Our goal is to become what our customers need us to be, and this will increase the value of our business.

  • Always be grateful
    and humble

    We receive various benefits from others through our business. Our value is to continue to prosper while remaining humble and grateful to our customers, local communities, and the nature that forms the foundation of our production.

  • Value the power
    of teamwork

    The business expansion we are aiming for cannot be accomplished by any one person.
    Every employee must be highly conscious of their respective tasks and be working toward the same vector (values and direction). If employees are not aligned with the same vector, the company will never achieve its goals.

  • Operate and develop together
    with local communities

    Coexistence with the local community is essential for the continuation and expansion of our business. To this end, it is important to have full discussions with local residents and, through these discussions, build a relationship of trust with the community. It can be said that "business development" is also "community development" and is a joint project between our company and the communities in which we operate. Both parties must support each other in their activities.

  • Support the development
    of the world market

    The stage of business development we are aiming for is no longer limited to Japan. Expanding into the global market is a great challenge for our group and a pillar of our growth strategy. We will maximize our strengths to provide the products and services that our customers around the world demand.